May 7, 2019

A special natural ability to do something well, or people who have this ability”

— Cambridge Dictionary definition of ‘Talent’

According to the dictionary definition, the “A special natural ability to do something well” part typically gives the image of a Mozart — Indivi...

April 9, 2019

 Inspiration. I’ve been curious about this topic ever since it became practical in my creative career. As creatives, we’re told to “be inspired”, “seek inspiration”, “inspire others” etc and through our native impulses, we seem to know the mechanics of inspiration. And...

March 12, 2019

In my years of working professionally as an audio professional — over 10 years, across 4 cities and 3 continents, from mobile games to blockbuster feature films. I’ve come across many industry peers that I’ve had the honor of working, established friendships and shared...

January 15, 2019

In the visual media industries, the term “storytelling” gets thrown around a lot. No doubt it’s a good marketing approach, everyone loves a good story. Science has shown that humans are hardwired to love stories that evoke their imaginations and create emotional connec...

January 2, 2019

With the exception of a tiny minority of visual media content producers who understand the value and vital role that audio plays in driving sales and revenue - Which is generally the point of producing content anyway. Most perceive audio as something that should be giv...

August 31, 2018

I suppose it's about time human composers start joining the ranks of other professions to feel the pinch of competition not just from fellow humans or other organic lifeforms, but by lines of code i.e Artificial Intelligence in the form of "A.I.V.A".

To those unfamiliar...

July 31, 2018

If I asked you to hum your favorite soundtrack tune, chances are you could probably do it in a heartbeat. Among some general favorites are "Forrest Gump", "Star Wars", "E.T". "Lord of The Rings", "Cinema Paradiso" etc. One surprising thing I've observed when speaking t...

May 31, 2018

My job as a visual media audio specialist is to help clients solve problems. And a large chunk of these problems aren't even audio related - Budget Allocations, Strategy, Talent sourcing, Execution and Supervision. And in this article, I will discuss about the most imp...

February 7, 2018

Audio budgeting for visual media projects(Films, Games, TV and Advertising) has always been a point of contention. There's always the talk of: How much is appropriate? Is it worth spending? How to allocate? Do we need to spend so much on audio? Can we spend less? Why s...

February 1, 2018

Often times, I hear people telling me something along the lines of: "The music sounds way too MIDI", "The strings don't sound real enough", "The drums sounds too stiff and unnatural" and "The track sounds...like cheap samples" and so on. People usually put the blame on...